Maxime Béland is the Creative Director, Creative Studio Director and the founding member of Ubisoft Toronto. He was the Creative Director for Tom Clancy's Splinter Cell: Conviction and Tom Clancy's Splinter Cell: Blacklist.
Béland had previously worked on Tom Clancy's Rainbow Six: Vegas before having the opportunity to help develop for Splinter Cell: Conviction. Béland had a hand in helping renovate the Splinter Cell formula, incorporating similar elements from the Rainbow Six: Vegas games. With the success of Splinter Cell: Conviction, Ubisoft Toronto was opened with the first title under the developer being Splinter Cell: Blacklist.